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In the United States alone, more than 40,000 vibrant lives are lost each year. Despite these stark realities, the most widely known breast cancer fundraising movements direct a small percentage of their research funds to researching Stage IV breast cancer.  Instead, their primary focus is on prevention, awareness, and early detection.  Twisted Pink and those who support our organization want to impact the 40,000 U.S. citizens and 500,000 worldwide who will lose their life to breast cancer each and every year.  While only 6-10% of initial breast cancer diagnoses are metastatic, 20-30% of patients diagnosed with earlier stage breast cancer will eventually develop stage IV breast cancer and die.

Your donation will help fund critical research that will help extend lives.  Women and men living with stage IV breast cancer face a median 2-3 year mortality rate.  Metastatic Breast Cancer has no cure.  Research will help extend lives and provide better quality of life to those living with metastatic breast cancer. 

Twisted Pink directs 100% of our net profits to metastatic breast cancer research.  We are a 501c3 organization with Federal Tax ID 47-1140389.


Our Story

Twisted Pink is a movement to change the way we fundraise for a cure to breast cancer. Caroline Johnson was diagnosed with stage III ER+ breast cancer in May 2013. She completed the standard of care for her breast cancer type and stage. This care included multiple surgeries to remove the tumor, reconstruction, chemotherapy, radiation and hormone therapy to prevent recurrence. Along her cancer journey, Caroline met several other cancer survivors. These women were diagnosed with metastatic breast cancer after the 5 year point that most people celebrate as their "cancer free" anniversary date. Caroline educated herself on the true facts and statistics about breast cancer mortality and saw a need to share this information. Twisted Pink is the result of learning what the pink ribbon represents and what it truly means to walk the path of breast cancer with the knowledge that 20-30% of those diagnosed with the disease will ultimately face a lifelong battle. Twisted Pink has planted a seed to change the way we fundraise for a cure and educate the general public about breast cancer. We can no longer hide behind a pretty pink ribbon to win the battle. We MUST DO MORE!
8307 Cheshire Way Louisville, KY 40222
Contact Our Founder, Caroline Johnson
E-mail: Phone: (502) 727-1136